Text Messaging

A Key to better Text Msg Marketing

Who doesn’t text these days? SMS has become a ubiquitous form of communication. Your friends and family text you. Your colleagues text you. And now, think of the texts you’re getting from businesses. In fact, 78% of customers prefer text message offers.

three women standing near man holding smartphones

78% of Consumers prefer Text Message offers

A bank texts you to confirm a deposit. An accommodations company texts you to let you know about an incoming reservation request. And an e-commerce company you do business with online texts you a code to authenticate you are who you say you are.

Why are so many businesses using SMS these days? The answer is simple. Businesses need a reliable, universal way of communicating with their customers around the globe, and SMS fits that bill. Add to that, most people carry their phones with them everywhere. Many people even sleep with their phones.

Compared to traditional marketing response rates, Print (3% or less), Social Media (3-4% reaction rate), and only 20% of emails are ever opened.

SMS Text Messages are opened 97% of the time and 95% of messages are read within 3 minutes.

Smart business owners who want to drive more repeat business each week are using Text Message Marketing. So, how do you improve results?

One key to success with SMS Marketing campaigns is to always use Call-to-Action Buttons

Calls-to-action increase customer engagement with your SMS marketing texts. That’s exactly what you want from them: to be engaged, to value the texts you send, to read them, interact with them, and act on them.

Here are some call-to-action winners:

“Show this text.” Asking customers to show the text in order to earn a discount is a clear and effective way to get them to engage in your promotion. Example: “Show this text for 50% off your dinner tonight.”

“Click here.” Sometimes you don’t have enough space in your SMS message to include all the information your customer will need. Maybe you’re hosting an event, and you want to add a link to a map or a video about the event or a link to your website where there are more details. In that case, a “Click here” button will provide a link to the necessary details.

Text-to-Win. Lots of customers would be interested in having a shot at winning a prize or gift from your company. Asking them to text in order to enter the contest helps increase customers’ engagement. If you’re not offering a sale or hosting an event, Text-to-Win campaigns are an effective way to remind customers of your existence and continue increasing traffic and sales.

Text-to-Vote. Engage customers in mobile polling to find out how your company is doing in terms of service, product quality, prices, and more.

“Buy now.” This is the perfect CTA button for targeted messages. If you know a customer routinely buys a certain product, you can send a text promoting that product with a “Buy now” button to make it easier for them to make a purchase.

Don’t forget to set up a Birthday Club so you can send a direct message and gift to your customers on their most special day of the year

Learn more about using Text Marketing to Increase Profitability this month.

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The most effective way to reach your customers in the next 90 seconds

girl-texting-smsIf your business relies on Customer Traffic and you have been racking your brain about how to grow your new customer list and drive repeat business from existing customers, this article from business.com is a must read.

Jamie Tolentino, contributor at The Next Web, says “SMS is the most effective way to reach users, with a 90 percent read rate in minutes. When it comes to timeliness of delivery, SMS maintains the highest engagement rate in comparison to emails and over-the-top (OTT) apps.”

As I speak to business owners about this, up until now, “Hidden Profit Center,” I find they have greatly undervalued their current customers. Most are so focused on generating new customer visits that they neglect the valuable revenue generating power of repeat visits.

Would you spend $20 to communicate your offer directly to 1,000 of your customers today if you knew 90% of them would read the message within 3 seconds? And how many responses would you need make a profit? 1 or 2 customers? Compare this to traditional print or broadcast advertising. The ROI is amazing!

If you are targeting Millennials, SMS is your greatest customer list building tool right now. According to a study by Simmons National Consumer Study (NCS), 91 percent of Millennials are text messaging during a typical week. Fifty-one percent of Millennials are willing to share their mobile number, if given an incentive.

I am available to help you understand how to leverage your customer Smartphone profit center. Contact me today for full details on how to effectively, inexpensively and legally implement a revenue generating SMS Text campaign today!

BONUS: Go HERE for the special report on the Top 4 Industries benefiting from SMS Text Marketing.

SMS Is on the Rise for Business: Trends and Stats

smartphonesEmail capture and marketing is so “2000 and Late” as the Black Eyed Peas would say. If you are a retailer, restaurant, bar, or a business that relies on customer traffic for your business growth and sustainability, read this article on SMS Text Marketing 

Laura and the accompanying InfoGraphic give insight into the fast growing SMS Marketing channel and what you are missing if you are not utilizing this technology to grow your business.
“As long as people have carried mobile phones, marketers have seen the potential for a new way to contact an engaged and responsive audience.
  • Learn that the SMS Text Marketing channel is on an upward trajectory
  • A whopping 98% of SMS messages are read within 90 seconds,  and the response rate of text messaging is 45%, versus 6% for email.
How can your company take advantage of this channel? In addition to promotional messages, brands can consider password resets, event reminders, customer support, coupons, and more.”
Next step is to contact me today to learn how you can triple your customer list in 60 days or less and drive more customer traffic to your retail location.