If your business relies on Customer Traffic and you have been racking your brain about how to grow your new customer list and drive repeat business from existing customers, this article from business.com is a must read.
Jamie Tolentino, contributor at The Next Web, says “SMS is the most effective way to reach users, with a 90 percent read rate in minutes. When it comes to timeliness of delivery, SMS maintains the highest engagement rate in comparison to emails and over-the-top (OTT) apps.”
As I speak to business owners about this, up until now, “Hidden Profit Center,” I find they have greatly undervalued their current customers. Most are so focused on generating new customer visits that they neglect the valuable revenue generating power of repeat visits.
Would you spend $20 to communicate your offer directly to 1,000 of your customers today if you knew 90% of them would read the message within 3 seconds? And how many responses would you need make a profit? 1 or 2 customers? Compare this to traditional print or broadcast advertising. The ROI is amazing!
If you are targeting Millennials, SMS is your greatest customer list building tool right now. According to a study by Simmons National Consumer Study (NCS), 91 percent of Millennials are text messaging during a typical week. Fifty-one percent of Millennials are willing to share their mobile number, if given an incentive.
I am available to help you understand how to leverage your customer Smartphone profit center. Contact me today for full details on how to effectively, inexpensively and legally implement a revenue generating SMS Text campaign today!
BONUS: Go HERE for the special report on the Top 4 Industries benefiting from SMS Text Marketing.