According to Facebook founder Mark Zuckerberg, Russian agents spent $100,000 to buy ads on Facebook which likely played a major part in changing the future of the United States and of the World.
While I do not agree in any way with allowing foreign powers to play a hand in manipulating our elections, as a business leader, I am very interested in the results that were achieved with this campaign. One hundred thousand dollars is a relatively small ad spend considering the goal of the campaign was to sway a large number of American voters in multiple states. But, the results give insight into the power of digital advertising and the exponential effect of using social media to effect change in consumer behavior.
Most businesses have only dipped a toe into social media as a marketing channel. While not easy to do well, those businesses who continue to improve their understanding and use of digital marketing and advertising are seeing positive results and are growing their businesses.
Unlike traditional media, digital is still a regularly changing medium and what works today may not work next month. Digital media requires an investment of more than ad dollars. It takes a commitment to learning and testing to find success. But it is definitely worth the effort.
When your business is ready to change the world with digital marketing and advertising, call MICHAEL CCS.