Business growth

100k and a powerful ad channel can change the world

Accordi1464221_6i5oC4RTzMskcVW2HmfX3nfZ5KLMNO.smallng to Facebook founder Mark Zuckerberg, Russian agents spent $100,000 to buy ads on Facebook which likely played a major part in changing the future of the United States and of the World.

While I do not agree in any way with allowing foreign powers to play a hand in manipulating our elections, as a business leader, I am very interested in the results that were achieved with this campaign. One hundred thousand dollars is a relatively small ad spend considering the goal of the campaign was to sway a large number of American voters in multiple states. But, the results give insight into the power of digital advertising and the exponential effect of using social media to effect change in consumer behavior.

Most businesses have only dipped a toe into social media as a marketing channel. While not easy to do well, those businesses who continue to improve their understanding and use of  digital marketing and advertising are seeing positive results and are growing their businesses.

Unlike traditional media, digital is still a regularly changing medium and what works today may not work next month. Digital media requires an investment of more than ad dollars. It takes a commitment to learning and testing to find success. But it is definitely worth the effort.

When your business is ready to change the world with digital marketing and advertising, call MICHAEL CCS.

 

 

 

 

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App usage is dying – The best way to reach your customers on their Smart Phones now

Beach phoneBI Intelligence has just issued a report called, “The End of Apps,” which chronicles in great detail how, after explosive upward growth since 2009, according to BI, “App usage is consolidating and once they’ve tried an app, users mostly aren’t coming back for more.”

BI Intelligence explains, “This shift could usher in a “post-app” era, which could transform the way consumers access the internet and digital services. Mobile tech giants Apple, Facebook, and Google have each put in motion strategies that best ensure they emerge not only unscathed, but ahead of their competition. At stake is the dominance of an industry projected to reach $102 billion in value globally by 2020.”

Here are some key takeaways from the report:

  • Users are downloading apps less often and spending their time in fewer of the apps that they choose to install.
  • That’s a big problem for Google, Apple, Facebook, and the companies that rely on their app ecosystems to reach audiences.
  • These players in tech are looking for ways to overcome a crisis in app engagement and position themselves to dominate the future app landscape.
  • The evolving app ecosystem will provide brands with ample opportunity to leverage multiple points of engagement.

For Merchants looking to engage with their customers more often, increase their customer list, and drive more repeat sales each month, SMS Text Marketing is the best, most affordable option right now.

The numbers speak for themselves:

  • In North America, cell phone saturation exceeds 95%, which means the majority of your customers have cell phones, and are able to receive a text message. Even at age 65+, cell phone ownership is above 42%
  • The open rate for a SMS Text is 97 percent while the open rate for emails averages just 20-30 percent
  • Nearly 90 percent of SMS Text recipients open their text messages in the first 3 seconds.

The potential return on investment with this powerful tool is amazing!

If you’d like to learn more about how to build Customer Lists with SMS Text Marketing as a Profit Center and do it inexpensively and legally, plus, receive a copy of my report 14 Key Benefits of SMS Text Message Marketing, contact me today.